The BMW 3 Series Compact is a compact car / small family car, basically a truncated liftback version of the BMW 3 Series, produced by the German automaker BMW between 1993 and 2004. From 1994, it was based on the BMW E36 platform, switching to the BMW E46 platform in 2001. Production of BMW Compact ceased in 2004 when it was succeeded by the 1 Series.
The car was available in 316i, 316g, 318ti, 318tds and later as a 323ti. The title 'Ti', is unique to the Compact range and is used on the more powerful versions, harking back to the BMW New Class 'Ti' models of the sixties.
From the front bumper to the A pillar, the 3 Series Compact is identical to the BMW 3 Series (E36) sedan. As with the entire E36 range, the E36/5 also shares an identical wheelbase. From the A pillar rearwards, the E36/5 is unique from others in the E36 range.
The E36/5 shares its suspension with the BMW Z3; the front suspension employs the E36's standard MacPherson strut design, while the rear suspension uses a semi trailing arm from the previous model BMW 3 Series (E30).
The E36/5 made use of the older semi-trailing arm rear axle, as opposed to the E36's Z-Axle Multi-link suspension. As the trailing arm design was smaller, it allowed for a lower trunk floor height, fold-down rear seats, and an exterior undermounted compact spare tire.
The inherent design of the trailing arm suspension was that it favoured oversteer. Consequently, the BMW 3 Series Compact received mixed reviews from the automotive press; with some claiming the chassis was the most balanced of the E36 range, whilst others said that the car wandered and darted in a straight line, and was uncomposed in the corners.
In North America, the sole engine available was the DOHC 1.8 litre, 138 bhp inline-four BMW M42 engine for the 1995 model year. In 1996, to make the car compliant with OBD-II, the engine was replaced by the 1.9 litre M44 unit.
Outside North America, consumers had a wider range of engine choices. The 316g could run on compressed natural gas or on petrol; when using gas it produced about 20% less power. The 316g was a strict two-seater, as the rear seat area was taken up by the gas cylinder.
Apart from a simple one piece dashboard, the E36 Compact shared the same seats and trim as the full-sized 3-series.
The North American 318ti came in three different trim levels; Base, Active and Sport. Active package offered comfort items such as an on-board computer, cruise control, leather seats, alloy wheels, foglights and sunroof. The sport package equipped the car with M-technic suspension, foglights, alloy wheels, sport seats, and for 1995 only, a limited slip differential.
A Clubsport edition was offered in the model year 1995. The car had upgraded suspension, limited slip differential, sport seats, and full M-aerodynamic package including front and rear bumpers as well as side mirrors. It should be noted the Sport package for 1995 318ti would be identical to the Clubsport edition as had all the performance upgrades, but has no exterior distinction from the base model. Starting 1996, the sport package included the M-aerodynamic package like the Clubsport model, with the exception of standard side mirror, and the limited slip differential was no longer available. All 1999 318ti's came with the sport package.
Also there is a very rare California edition of the vehicle, introduced in 1996, featured a Webasto style folding canvas roof reminiscent of those used in the Citroën 2CV.
In 1996, to celebrate the 50th birthday of the German automobile magazine Auto, Motor und Sport handbuilt one M3 compact. The car embodied all the technical and optical characteristics of the stock E36 M3, but in the compact body, and more. A quad exhaust tip, Recaro sports seats, four-point seatbelts and an alcantara steering wheel and gear lever were specific for this model. The car was widely regarded as a test mule for the Z3 M Coupe. The car was donated to the automobile magazine, and currently resides in the M GmbH headquarters in Garching, Munich.
During 1993/4, BMW built several prototype 5-door compacts, which looked outwardly even more similar to the saloon right back to the C-pillar. However, following the initially disappointing sales response to the Compact BMW decided not to offer a 5-door variant. The prototypes were stripped and the bodyshells disposed of.
The E36 Compact was very popular in its home market in Europe, which prompted BMW to market the car to North America for the 1995 model year. The E36 Compact's front-engine, rear-wheel drive layout was unique for the segment, giving it no direct competitors in North America.
When introduced in the United States and Canada, despite being reasonably priced, starting at $19,900, the 318ti never enjoyed popularity in North America. While consumers desired a less expensive BMW, North American consumers, America in particular, dislike the hatchback bodystyle. Also the popularity of sport utility vehicles at the time overshadowed the compact BMW.
BMW ceased importation of the BMW Compact to North America after the 1999 model year after a very short 4 year run due to a combination of poor sales, and BMW's desire to reposition themselves more upmarket by phasing out all 4-cylinder vehicles with the introduction of the new BMW E46 3-series. The failure of the E36 Compact precluded the E46 Compact's entry into the North American market.
The failure of the E36 BMW Compact in North America also prompted BMW to reconfigure the BMW Compact's ultimate successor, the BMW 1 Series, from a hatchback to a coupe before attempting to market the car in North America again.
A Motorsport version of the car was briefly considered by BMW but it was concluded that such a production run would never return adequate profits. Despite this, the 16-valve versions 318ti compact and the various versions of the 318is won overall championships in the German endurance racing series on the Nürburgring, VLN in 2002, 2004 & 2006 and RCN/CHC in 2003, as its class usually has the most entries due to the low costs, and thus slightly more points are rewarded according to the special scoring system. Yet, it was beaten to both the VLN and the RCN/CHC title by 1800 cc Opel Corsa once.
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