The Mercedes-Benz 300SL was the first iteration of the SL-Class grand tourer convertibles and fastest production car of its day. Internally numbered W198, it was introduced in 1954 as a two-seat sports car with distinctive gull-wing doors and later offered as an open roadster.
Built by Daimler-Benz AG, the fuel-injected production model was based on the company's highly successful yet somewhat less powerful carbureted 1952 race car, the Mercedes-Benz 300SL.
The idea of a toned-down W194 tailored to affluent performance enthusiasts in the booming post-war American market was suggested by Max Hoffman. As such, it was introduced at the 1954 New York Auto Show rather than the Frankfurt or Geneva shows at which other Mercedes models made their debuts. The "300" in its name referred to its three litre engine displacement, and "SL" stood for "Sport Leicht".
The 300SL was best known for its distinctive gull wing doors, first-ever consumer fuel-injection, and world's fastest top speed. The gull wing version was available from March 1955 to 1957, the roadster from 1957 to 1963. It was followed in the Mercedes line by the 230SL.
New York Mercedes distributor Max Hoffman, Daimler-Benz's official importer in the USA, suggested to Daimler-Benz AG management in Stuttgart that a street version of the 300SL would be a commercial success, especially in America.
The racing W194 300SL was built around a tubular chassis to offset its relatively underpowered carbureted engine. Designed by Daimler-Benz's chief developing engineer, Rudolf Uhlenhaut, the metal skeleton saved weight while still providing a high level of strength. Its unique architecture gave birth to the model's distinctive gull-wing doors, as part of the chassis passed through what would be the lower half of a standard door. Even with the upward opening doors, the 300SL had an unusually high sill, making entry and exit from the car's cockpit problematic. A steering wheel with a tilt-away column was added to improve driver access.
The 300SL's body was mainly steel, except for the aluminum hood, doors and trunk lid. It could also be ordered with an all-aluminum outer skin at tremendous added cost, saving 80 kg.
More than 80% of the vehicle's total production of approximately 1400 units were sold in the US, making the Gullwing the first Mercedes-Benz which sold in considerable numbers outside its home market and confirming the validity of Hoffman's suggestion. The 300SL is credited for changing the company's image in America from a manufacturer of solid, but staid, automobiles to that of a producer of sporty cars.
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